Motivations for Long-Term Business Relations in the FMCG Sector

Abstract

This study shows the result of a recent survey which focuses on corporate networks and long-term business contracts that constitute the main elements of networks. Within this context we examine the incentives for long-term customer and supplier relations in Hungarian corporate practice in the system of contacts for domestic and multinational chain stores and their suppliers as well as the areas of co-operation and characteristic features of businesses with differing motivations in respect of their long-term market relationships. This study is justified by the subjective opinion of the authors, pursuant to which the network of corporate relations may be examined through market relations. The most important such relationships are long-term partnerships related to business activity in the supply chain, constituting long-term fundamental connections in the corporate relations network.